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Why Choose EIG

Ellenbecker Investment Group (EIG) is a registered investment advisor with a focus on comprehensive financial planning. We offer consultative and asset management services to individuals, families, businesses and charitable foundations. We provide assistance throughout the planning process and involve our clients so they can gain both financial confidence and knowledge.

Our goal is to help you understand what you need to achieve your financial goals so you can relax and enjoy life. We believe a whole-person approach is the best way to find that kind of true wealth.

Code of Ethics

Good ethics involve making judgments about what is right and what is wrong, which isn’t always clear-cut in the business world. Our Code of Ethics outlines our responsibilities to our clients, associates, business partners, vendors and the community.

Below are the guidelines we follow for ourselves, as well as expect of our business partners.


To be competent, we must attain and maintain the knowledge and skills, then apply them effectively. Competence also includes the wisdom to recognize our limits and know when to seek additional resources to meet our clients’ needs. No employee may solicit investments, quote pricing, provide investment information, provide investment advice, comment on investments or sell investments, without appropriate licenses, registrations and prior consent of management.


We are placed in a position of trust and confidence by our clients. The ultimate source of such trust is our personal integrity. We tell the truth, use good judgment and comply with securities’ laws and regulations.


Objectivity requires honesty and impartiality. It is our responsibility to make full and adequate disclosures of all facts, fees and relationships so clients can make informed decisions. Our discussions, communications and representations must have a clear purpose and honest and fair content.


Client information is confidential and shall not be disclosed. This allows us to create a relationship of personal trust and confidence. It is each employee’s full responsibility to uphold client confidentiality to the highest standards at all times. No aspect of a client’s affairs, either personal or business, may be discussed outside of the office. We also will not disclose whether a particular person, firm or corporation is a client of our company unless authorized in advance.


Diligence is the provision of services in a prompt and thorough manner. It is our responsibility to do what we say we are going to do, promptly return e-mails and phone calls, follow up on outstanding issues and meet deadlines.